The black sheep of a family of performers, Rafi has worked in marketing operations for over 7 years. He’s passionate about helping people bring their business ideas to life with productivity coaching. In his spare time, he teaches acro yoga, snorkels, and makes gigantic soap bubbles.

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1. What projects are you concentrating on during your focused hours?

- Multi-passionate

- Marketing operations

- Side projects:

• Productivity and confidence coaching
• Next iteration of buying software - software finds

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2. How about the rest of the time? What do you enjoy doing in your off time?

- Acro yoga

- Snorkeling

- Hiking

- Soap bubbles

- Side projects

- Web comics

• Dogmatic Vegan
  

- TV series:

• Severance

- Cooking

• Vegetarian
• French/Italian/Mexican/Thai
• Invite friends over
• - Food poisoning

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3. What does your morning routine look like and how has it evolved over time?

- Pushups: one day more than the day before 80%

- Tracking happiness every day: tripled happiness

• built in breaks
• moved to Hawaii in 2020

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4. What do you do to optimise productivity during your working hours?

- Energy management: measure peaks in energy and do most challenging work when brain is sharpest. Do easy work after lunch when tired.

- Combine different disciplines:

• Apply psychology to marketing/training
• Checklists (Checklist manifesto)

- Technique library

• People who think like you would benefit most from X technique

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5. How do you switch off at night?

- Sleeping

• Vibrating Bracelet to shift state
• Ice cold sleep mask

- Winding down

• Reducing screentime

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6. What resources (books, philosophies, apps) do you find most helpful for productivity and habit formation?

- "Learning how to learn" by Barbara Oakley free MOOC

• Different modes of thinking: more creative when slightly tired and just after waking up

- "5 second rule" (but not always relevant)

- "The happiness advantage"

- Pomodoro technique

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7. Do you have any final words or asks for our audience?